hey's Privacy Policy
Your personal information matters greatly to us. This policy explains in detail how hey collects your information, what it is used for, how long it is stored, and with whom it may be shared.
1. Introduction and Scope
hey (referred to hereinafter as "we", "our", or "hey") operates an online gaming and sports betting platform for users in Bangladesh. This Privacy Policy applies to the hey website (https://hey-bet.cam), the mobile app, and all related services.
By using this platform, you automatically consent to this Privacy Policy. You are requested to read this policy in full before creating an account, logging in, or using any service on hey.
To learn the full terms governing your relationship with us, please read the Terms and Conditions page, which provides the overall guidelines for using the service.
2. What Information We Collect
hey collects user information in several ways. The types of information collected and the methods of collection are described in detail below.
2.1 Registration Information
The following information must be provided when creating an account:
- Full name (as per national ID card or passport)
- Date of birth (for age verification — confirmation of age 21+ is required)
- Mobile number
- Email address
- Preferred username and password
2.2 Identity Verification Information
For account verification and to comply with applicable regulations, hey may request the following documents:
- Photo of National ID Card (NID) or passport
- Proof of address (utility bill or bank statement)
- Payment method verification (bKash, Nagad, Rocket, Upay or bank account)
- Selfie or live photograph (if required)
2.3 Automatically Collected Information
The following information may be collected automatically while using the platform:
| Type of Information | Purpose of Collection |
|---|---|
| IP address and device information | Security verification and fraud prevention |
| Browser type and operating system | Technical support and experience improvement |
| Cookie and session data | Login convenience and usage monitoring |
| Login time and activity history | Account security monitoring |
| Transaction and betting history | Financial record keeping and service delivery |
3. Purpose of Information Use
hey uses your information only for specific and lawful purposes. Each purpose is clearly stated below:
3.1 Service Operations
Your information is used for creating and managing accounts, processing deposits and withdrawals, keeping gaming services running, and providing bonuses and promotions.
3.2 Security and Fraud Prevention
Information is used to detect multiple accounts, prevent unauthorised logins, verify the authenticity of transactions, and monitor suspicious activity.
3.3 Legal Obligations
Information may be used to comply with applicable regulations, to respond to lawful requests from investigative authorities, and for the purpose of maintaining financial records.
3.4 Customer Support
Your information is needed to provide 24/7 support via live chat and email, and to resolve complaints.
3.5 Communications and Promotions
Emails or SMS messages may be sent to inform you about new promotions, bonus offers, and important platform changes. You may opt out of these communications at any time.
4. Sharing Information with Third Parties
hey may share your information with selected third parties in limited and specific circumstances. These cases are described below:
4.1 Payment Processors
The minimum necessary information is shared with the relevant payment processors to complete transactions via bKash, Nagad, Rocket, Upay and bank transfer.
4.2 Game Software Providers
Technical information related to gameplay and results is shared with various game developers including Pragmatic Play, Evolution, PG Soft, JILI, and Spribe.
4.3 Law Enforcement Agencies
Information may be provided in accordance with applicable regulations pursuant to a valid court order or government investigation.
4.4 Technology Service Partners
Providers of cloud storage, cybersecurity, analytics, and customer service software have access to information in a limited and contractual manner. They operate under strict confidentiality agreements.
5. Cookies and Tracking Technologies
The hey website uses cookies and similar tracking technologies. Cookies are small text files stored in your browser.
5.1 Types of Cookies
- Essential Cookies: For maintaining login sessions and basic platform functionality. These cannot be disabled.
- Functional Cookies: For remembering your preferences and settings.
- Analytics Cookies: For monitoring and improving platform usage.
- Marketing Cookies: For displaying relevant promotional content (can be disabled from browser settings).
5.2 Cookie Controls
You can disable non-essential cookies by changing your browser settings. However, disabling certain cookies may limit some platform functionality.
6. Data Retention Period
hey does not retain user information beyond what is necessary. However, certain information must be kept for a set period due to legal obligations.
| Category of Information | Retention Period |
|---|---|
| Active account information | For as long as the account remains active |
| Financial transaction records | Minimum 5 years after account closure |
| Identity verification documents | Minimum 3 years after account closure |
| Customer support conversations | 2 years from last contact |
| Login and session logs | Maximum 12 months |
Once the set retention period has ended, information is securely deleted or anonymised so that no individual can be identified from it.
7. Data Security Measures
hey has adopted industry-standard technical and organisational measures to protect your information.
7.1 Technical Security
- All data transmissions are secured through SSL (Secure Socket Layer) encryption.
- Stored data is protected with AES-256 encryption.
- Regular security audits and vulnerability scans are conducted.
- Two-factor authentication (OTP) is available for use.
- Firewalls and intrusion detection systems are active.
7.2 Organisational Security
- Staff receive regular training on data protection.
- Only authorised personnel have access to personal information.
- Strict disciplinary measures are in place for violations of the data protection policy.
8. Your Rights
hey provides you with the following rights over your information:
8.1 Right of Access
You may submit a request at any time to find out what information hey holds about you.
8.2 Right to Rectification
If any of your stored information is incorrect, you may request a correction through your account settings or by contacting customer support.
8.3 Right to Erasure
In certain circumstances you may request that your information be deleted. However, some information may need to be retained for a set period due to legal obligations.
8.4 Right to Restrict Processing
In specific cases you may request that the processing of your information be temporarily suspended.
8.5 Opt Out of Marketing Communications
If you wish to stop receiving promotional emails or SMS messages, you may use the unsubscribe link in any email or contact customer support.
For information and support on responsible gaming, visit the Responsible Gaming page, where various tools are available to help you manage your account.
9. Protection of Minors
All services on hey are intended only for persons aged 21 and above. We do not knowingly collect or process personal information of any minor. Age is verified at the time of account registration.
If a minor has accidentally opened an account, that account and all associated information will be deleted as soon as we are notified.
If parents or guardians suspect that their child is using the platform, contact hey's customer support immediately.
10. International Data Transfer
hey uses world-class technology infrastructure, which means some data may be stored on servers outside Bangladesh. In such cases, the following protective measures are ensured:
- Only server locations with adequate data protection and security measures are used.
- All international data transfers are secured through encryption.
- Third-party service providers are contractually bound to maintain the same or higher level of protection as this policy.
11. Policy Changes and Updates
hey reserves the right to change this privacy policy at any time. In the case of significant changes, users will be notified in the following ways:
- Publication of a notice on the website.
- A direct message to the registered email.
- Confirmation of consent at the next login.
If you continue to use the platform after changes are made, you will be considered to have agreed to the new policy. The date of the latest revision will always be shown at the top of this page.
For general queries, you can visit the FAQ section, where you will find answers to common questions about services, payments, and accounts.
12. Contact Us
If you have any questions, concerns, or complaints regarding this privacy policy, please contact hey's customer support team. Our support team is available in Bengali and English 24 hours a day, 7 days a week.
For specific data protection requests such as deleting data or restricting processing, it is advisable to send a written request by email.